So you’re trying to pick a tech-savvy real estate agent now that your FSBO has fizzled. You listed your house on FSBO sites; put up open house signs; got the word out via family, friends and social media; staged the home; and took amazing real estate photos. But your house is still sitting on the market, depreciating in value with each passing day. Time to call in a professional real estate agent. This isn’t uncommon when trying to sell your house FSBO. Home selling is a full-time job and there are many tips or tricks to the art of selling your home that are hard to learn without help from a real estate agent.
So now that you’ve decided to bring in a realtor, you want someone knowledgeable about current home selling trends. Someone who is well versed in the power of technology as a means for selling your home. There are a number of new mobile apps on the market that have changed the way prospective buyers look for homes. So how do you make sure you’re picking a tech-savvy real estate agent when your FSBO fizzles? Read below to find out!
1. See Whether the Agent is Google-able?
Looking something up on Google has pretty much become the go-to for finding the answer to everything. So if you can’t even find your own real estate agent, or any other houses they are affiliated with, you can’t expect prospective buyers of your home to either. Google your potential real estate agent and see if they come up (and how close to the top they are!). Look up other properties you know he or she is currently selling and see how they come up in search results.
2. Evaluate What’s On Their Website
A well-designed website says a lot about an agent’s professional prowess. So they didn’t come up first in your Google search? That might be ok, but if their website looks like it was designed in 2004, then keep looking. A tech-savvy agent will have a clean, image-focused website that is easy to navigate and makes it easy to contact them. Expect video tours and professional photos of the listings they are managing.
3. Check Who’s in The Realtor’s Social Network
Many marketing strategies incorporate social media platforms as a way to promote the homes for sale. You want your agent to be connected both to the real estate industry (and up to date on current market trends) as well as to your local community. Is the realtor sharing information that nearby buyers would take an interest in? Do they have the know-how to generate, and respond to, leads via Instagram, Twitter, or Snapchat?
4. Consider Reach-ability
You and your agent will be working closely toward the shared goal of selling your home for your ideal price. You want to be able to easily communicate with your real estate agent and know that you can expect a quick response to questions you have. Tech-savvy agents likely won’t have a problem getting back to you as soon as possible as they will be able to communicate via email or text as well. You want your realtor to be easy to get in touch with – available by email, text or phone (whichever suits you best). Make note early on of your agent’s response time and how available they are.
Looking For a Tech-Savvy Real Estate Agent?
Ask White Orchid. White Orchid Interiors has worked with some of the nation’s top real estate agents while staging homes for sale across the country. If your FSBO home sale fizzles, White Orchid can help.